Branding Photos are all the rage right now, but before you book yourself a session, you probably want reasons you need branding photos, right? Or maybe you’re wondering if brand photos are even for you. Maybe you’re wondering what they even are. I totally understand!
Let’s talk about what branding photos are NOT
Let’s get right down to it: branding photos are not just cute headshots you slap up on your instagram profile for ‘Friday Introductions’. They’re not just photos of you laughing at your laptop. They’re more than just shots of you throwing confetti in the air, or ‘candid’ shots of you laughing with your business partner. Now don’t get me wrong, I love all of these photos! But I want to help you understand the true purpose behind branding photos and how they can help you grow your business!
So what are branding photos?
Now that we’ve covered what branding photos aren’t, let’s talk about what they really are, and how they can help you. Simply put, branding photos are images that help you visually communicate the story of your brand to your ideal client audience. Here’s how these photos can help you!
5 reasons you need branding photos:
1. Help potential clients get to know you
At the end of the day, your clients are buying from a person. They deserve to know who that person is, and YOU deserve to share more of who you are with them! The difference between you and your competitors is YOU. So make sure your potential clients get to know who that is.
2. Help build trust with your potential clients
Brand photos that tell the story of who you are and what you do, will help your future clients get to know you. Over time, they’ll feel like they can trust you because they know you. We usually don’t trust people we don’t know, right? Let your branding photos change that for your future clients.
3. Feel more connected to your brand and your business
Remember how earlier I mentioned that branding photos are more than just a cute headshot of you or pictures of you laughing at your laptop? In order to have strategic branding photos, you really have to do a deep dive into your businesses’ goals, purpose, who you serve, and how you serve them – and craft images around that. Doing that deep dive exercise will definitely help you feel more aligned with your brand!
4. Attract and repel
Photos that communicate who you are and what you do beyond your product and service should attract your ideal clients – but will also repel the people that may not be a good fit for you too.
5. You’ll have lots of photos to help you batch your content and save you time
Forget having to plan your content out every week, or worse, feel like you have to create new content every week. If you book a branding session, you’ll have at least 30-60 photos that you can use to plan out your content for weeks. That’s time saved that you can spend on other ways to grow your business!
I hope these reasons helped shed some light on how branding photos can help you grow your businesses, but there’s one huge reason I didn’t mention above that’s more important than all of them put together and it’s this: you deserve to invest in yourself. You deserve to have images that make you feel confident and capture the best version of yourself!
Want to know more of have more questions? Let’s chat here!