One of my favorite things about being an Ohio brand photographer is meeting new business owners. Because honestly, I love learning about their unique business and what makes them passionate about it! Part of my process is learning about my branding client, who they serve, and how they serve them. So when I start drafting their mood board, shot list, prop list, etc, I’m creating a strategic plan with all of that info in mind.
When I met Ebonie on our consultation call, we went through her answers to her brand questionnaire. And I was immediately SO impressed with how intelligent and knowledgeable she was. I actually feel like I learned insights about insurance just from talking to her! What made me so excited about her upcoming session was how passionate she was about her vision. She wants to take something as dicey and confusing as insurance and help women understand it so they can reap all the benefits. And be super successful and knowledgeable too!
So usually when we think about insurance, we think of the boring old stuffy guy in the suit. And as women, we’re probably not dying to set up a call with that guy. So here is where Ebonie comes in with Variety Insure. She’s far from boring, her suits are fabulous, and she isn’t afraid of pink. She’s more of your insurance bff.
And that’s what the tagline of her vision board was, ‘Your new insurance BFF’. After that, we created outfits, a shot list, and a prop list around that idea. Basically a warm, friendly, female friendly vibe that totally encompassed her brand.
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